re: Bud Light has a plan to win back customers

quote:

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American light lagers are fungible, and the one that any given drinker chooses is just a matter of habit. They lost their base market. it is not returning.

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Exactly. Before all this, nobody gave a crap. Coors, Miller, or Bud Light were the unremarkably different default selections that would probably in the ice chest for the majority of fishing trips, crawfish boils, BBQs, etc. where a good bit of decent beer was needed and fancy beer wasn't warranted.

It worked because most baws (at least those of us who cut our teeth on the Beast) wouldn't bitch about the selection, regardless of which of the 3 we preferred.

Bud Light is probably off of that list forever because (1) lots of people are pissed and (2) now someone will always bitch if it's in the ice chest.

They done.