re: Bud Light has a plan to win back customers

You're logic is almost similar to the logic the bimbo used to promote the dude dressed as a chick.

If you think former Bud Light drinkers would ignore the company alienating them over the "dilly dilly" saying, you're duly scoffing at the former customer base.

Consumers have repeatedly said, if you admit the mistake and apologize, you may get back a portion of the lost business. That is the one thing they refuse to do. They bent the knee, and they lost the leg. They refuse to bend the other knee.