re: This graph shows WHY Bud went woke

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If it works, great. If not, we're dead anyway.

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It didn't work.

How could marketing be so oblivious to its own customer base? There's trying something 'unconventional', then there's rubbing it in the face of your long-time customers. The idea is to broaden the brand, not narrow it. Take what made you popular and improve on it.

This was like tossing an anvil to a drowning victim instead of a ring buoy.