re: Rory, Stallings, Theegala, Holmes all wearing hoodies yesterday.

I agree that it could be cyclical, but the 2000s is just one cycle. Who knows if the downturn was anomaly. Also, this is why I pointed to the social media aspect, indicating more adoption by younger people. Golf is generally a game that becomes more prevalent as people go up in age. I think that's a good sign that it's a lasting boom