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re: Bud Light Maker Offers Distributors Free Beer. More Ad Spending
Posted on 5/3/23 at 9:59 pm to beaverfever
Posted on 5/3/23 at 9:59 pm to beaverfever
quote:
So when people leave there’s no guarantee they come back. Shitty light beer is basically 100% branding. That’s what makes AB’s mistake so egregious.
Exactly correct. Apparently the genius woke bitch that did this missed a basic Economics class that teaches you about substitutes in a market in which consumers don't really care about the product they choose. The tiebreaker is the marketing and branding. It was very easy for people to just pickup Coors or Miller instead of Bud. This will be one of the greatest marketing blunders in history.
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