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re: Bud Light Maker Offers Distributors Free Beer. More Ad Spending
Posted on 5/3/23 at 9:54 pm to GumboPot
Posted on 5/3/23 at 9:54 pm to GumboPot
BL’s problem is that their product isn’t actually any good and it’s interchangeable with every other light beer. So when people leave there’s no guarantee they come back. Shitty light beer is basically 100% branding. That’s what makes AB’s mistake so egregious. They know the importance of branding in their business and they just didn’t give af.
1
Posted on 5/3/23 at 9:59 pm to beaverfever
quote:
So when people leave there’s no guarantee they come back. Shitty light beer is basically 100% branding. That’s what makes AB’s mistake so egregious.
Exactly correct. Apparently the genius woke bitch that did this missed a basic Economics class that teaches you about substitutes in a market in which consumers don't really care about the product they choose. The tiebreaker is the marketing and branding. It was very easy for people to just pickup Coors or Miller instead of Bud. This will be one of the greatest marketing blunders in history.
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