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re: Bud Light finally tweeted
Posted on 4/14/23 at 10:27 pm to stout
Posted on 4/14/23 at 10:27 pm to stout
What an interesting marketing case study. They've completely stigmatized their brand among their consumer base in order pander to a group of people that don't buy their product.
Their consumer base is straight white men younger than 50 and they've turned their product into "the gay beer" that guys are going to roast their buddies for drinking. So nobody is going to buy it.
Their consumer base is straight white men younger than 50 and they've turned their product into "the gay beer" that guys are going to roast their buddies for drinking. So nobody is going to buy it.
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