re: How big of a hit did Bud Light take on the new campaign?

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That's also potentially a value buy in with that drop if you think the company will go unscathed.

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Sure, it is certainly a possibility. But the core clientele of bud is not going to be ok with this move. I went to several different stores in Houston over the weekend and I tried to see if there was a difference in the amounts of beer. Let’s just say the bud was fully stocked at all locations.