re: 'The Little Mermaid' Official Trailer | Disney

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We did this in another thread I know. The box office is not Disney's revenue. That's total revenue from ticket sales. Disney doesn't get the whole amount and the "budget" also doesn't include marketing and advertising. I'm doubting Dumbo made money.

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And you also ignore that these films have rights sold all over the world plus digital rentals.

Now Pinnochio and Mulan, very hard to imagine either of those will ever break even. Even make half of their budgets back.

Point is, Disney isn't deliberately breaking their fiduciary responsibility to spread "wokism" or whatever dumbfrick nonsense conjured up in here. These movies by and large are low-risk, solid-upside investments. And shareholders love that. Little Mermaid will probably cost 150 mil, another 80-100 marketing. Make 450 Million+ plus worldwide as it's floor, then bring in a bunch more through rentals and licensing. Have knockdown effects with their parks and selling the original film and licensing it out.