Ok great, can somebody please tell me how they plan on doing this? Have they developed an international brand? Does anyone watch it outside of the US? How is gathering all of the established players, that could already be seen in the more visible PGA previously, a recipe for getting a younger audience?

My assumption is that they plan to have significant market share, and that they have not come close to accomplishing their goals. They have not come close to making a profit and will continue to lose money unless something changes. They have no plan to develop new stars or talent, what you see is what you get. Am I wrong about that? These “feeder program” disruptions you speak of, do any of those players have an opportunity to play in the LIV events?

I understand that at the moment, it is literally “more golf”, but anyone with half a brain can see the current state cannot be the end game. So again, forget where you think it might go, all I am asking is how does LIV plan to get eyeballs and make money? Attendance? Streaming? Like I said, this thread has most of the info I am going off of, was it just a bad outing they expect will be better?

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Who's coming from "nowhere" now? The PGA has always had tourneys that mattered more than others and people knew when they were watching the Purto Rico Open or Honda Classic. Or not watching. Now we are going to have a lot more Honda Classic-type events guaranteed. All of this is going to play into the future of the "feeding program," around the globe, that the PGA took for granted for so many years.

I’d like to respond to this but after a few reads I’m not sure what it means. Are you saying the Honda classic didn’t have star power? Is this thread not about how the Honda kicked LIVs arse in ratings? Just looked at the leaderboard, would a 34 year old rookie going into a playoff against a guy that hasn’t won in a decade not qualify as “coming out of nowhere”? Is this not a shining example of exactly what I just said (that this makes for good tv)?

Again, I don’t know shite about this, would be happy to know and be set straight. But given what I know about the LIV format, the ratings they are getting relative to PGA, the players they poached and how much they paid for them - this appears to be a colossal failure in the making.