re: Interesting - "Actor Bruce Willis Becomes First Celebrity to Sell Rights to Deepfake Firm"

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Hardly. What's going to happen is the studios are going to be in an arms race to create virtual celebrities where the only people they have to pay are people entering prompts telling the virtual actors what to do. And eventually those guys will be replaced by AI too.

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I really, really welcome this. Actors are the highest paid and the worst of Hollywood. It would be grand to dump the excessive millions they get paid into the advancement of cinema as a whole. Hopefully better paid writers and editors, directors will become the true big earners.

It will be like Weird Science and they can create the perfect actors. Actors specific to just a movie as well. Make the story carry the film, not who is in it.