re: LIV Golf will broadcast on FS1

Ok maybe stated more generically since we don’t have access to their financials or strategic plans…are you bullish, neutral or bearish? I’m of th opinion that it won’t work as currently constructed for a few main reasons:

1) golf has always rewarded performance and avoided some of the pitfalls of guaranteed contracts like you see in baseball and sometimes football. I’m not sure their current setup won’t yield mediocre play that won’t draw viewers.

2) Golf has experienced enthusiasm participation booms in the past that are unlikely to be replicated. We are coming off the pandemic boom where all outdoor activities got a huge lift. It will taper off just like the suburban golf course development boom and the Tiger boom.

3) entertainment seems to be getting more and more fractured. I cant get my kids to watch broadcast tv at all…occasionally my son will watch sports with me…but this generation seems to enjoy all the other options much more than live sports. I think the piece of pie for sorts-tainmemt will shrink in our lifetimes.