Is social media the most non-lethal political tool ever?

By and large, society has remained relatively the same, ie, social classes, until social media provided a microscope into everyone's lives without having to read about it in a magazine, which allowed people to compare themselves to others and left a chance to capitalize on people's jealousy. Give em credit, the left did a great job of weaponizing social media to their advantage, but are they losing ground now with new outlets services and the Elon Musk power play?