re: Last thing that a commercial actually directly influenced your purchase?

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dont know why some brands even waste money on advertising. McDonald's, Coke even most American beers. People will buy them regardless at this point and no ad is going to sway anybody

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That’s not true. A few weeks back I was watching TV around dinner time thinking about if I wanted to eat at home or go pick something up. A Burger King commercial came on and I thought “that looks good. I haven’t had a whopper in a while”. So off I went. Had I not seen that commercial at just that time I almost assuredly would not have eaten Burger King that night. But I did…and it worked.

Now, extrapolate that over a potential audience of a few million people and that one ad may have drawn hundreds or thousands of customers to BK that night that otherwise would not have been