Here's what doesn't make sense...

Okay you've got the Big-12 in financial straights (enough so that they can be dismantled by other conferences), and you've got the PAC-10 that is weak financially. How are you expecting to make big bucks from two weak conferences? You are just going to get a bigger weak conference.

Here's a simple analysis. What the TV networks are looking for is big games. The games that aren't so big? ...well they could put on some other programming and bring in as many viewers. So why did the Big-12 fail? Weak TV deals. Why were the deals weak? Because they average 2.0 marquee match-ups per year (about 0.2 per team), (OU/UT and a 50% chance of UT/Neb and a 50% chance of OU/Neb). Why is the PAC-10 weak? They only have 3 marquee match-ups per year (0.3 per team), (USC/CAL, USC/Oregon, and CAL/Oregon...some years it won't be CAL and Oregon, but there will still be 3 top quality teams). For comparison, in the SEC you have 10 (0.8 per team).

Now what will you get in the new PAC-16? 4.75 (0.3 per team), (OU/TX, USC/CAL, USC/Oregon, CAL/Oregon, and once every 8 years OU/USC, OU/CAL, OU/Oregon, UT/USC, UT/Cal, and/or UT/Oregon). So in reality, without a championship game the PAC-10 isn't really helping themselves (except by giving themselves a little more clout). The teams joining, however, should see a significant rise in income, but this is still not enough to compete with the SEC.

Now what do you get is OU, UT, TAMU, and OSU join the SEC? In the eastern division alone you'll have 10 marquee match-ups (Bama/Aub, Bama/Tenn, Bama/UF, Bama/UGA, Aub/Tenn, Aub/UGA, Aub/UF, Tenn/UF, Tenn/UGA, UGA/UF). You'll get 3 more from the west (OU/UT, UT/LSU. OU/LSU), plus 15 different marquee inter-division games that happen once every 8 years (1.875 per year), plus an SECCG. That's 15.875 a year (1.0 per team). So, if the Big-12 teams join the SEC, I would expect the SEC TV deal to go up 60% (Wow!).

So, the 4 teams from the Big-12 can increase their television revenue by 50% (0.2 to 0.3) by jumping to the PAC-10, or they can increase it by 400% (0.2 to 1.0) by jumping to the SEC. This is a no brainer? Why does UT have no brain? Or is it balls they are lacking?

So, if UT takes their pussy (oops, I mean posse) to the PAC-10, I think we'll see UT destroy another conference.