$47 Million Was Bet On NFL Announcers This Season

According to a report from ESPN, more than $47 million was bet on NFL announcers and what they said during the 2025 season. The bets were placed in the prediction market Kalshi...

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“At leading prediction market Kalshi, more than $47 million has been staked this season on what are known as NFL announcer mention markets, where users trade on the probability of what the play-by-play broadcaster or color analyst will — or will not — say during games. Since September, the average amount risked on NFL announcer mention markets has grown more than seven times, from less than half a million per game at the start of the season to $3.55 million on the AFC and NFC championship games, according to DeFiRate.com, a firm that tracks prediction market data,” ESPN’s David Purdum reported.

“During last week’s AFC Championship Game, more than $400,000 was riding on whether the CBS announcing team of Jim Nantz and Tony Romo would say the word “honor.” Those who backed yes were rewarded when Nantz said “honors” with just over a minute left in the second quarter,” ESPN added.

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(The Spun)