Snowboarder's Bear Chase Video Is Everywhere & Has To Be Fake

Almost 3 million views so far and no one has come out and claimed this video as their fake marketing trick or Jimmy Kimmel prank. I saw it all day yesterday and it's still everywhere. So please watch, chime in and confirm how fake this thing is...



The CGI isn't even done well. I wonder what this really is or who's really behind it. Thoughts?