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re: This is why we can't have nice things (ATC related)

Posted on 2/10/17 at 12:40 pm to
Posted by fightin tigers
Downtown Prairieville
Member since Mar 2008
73681 posts
Posted on 2/10/17 at 12:40 pm to
If a retailer promotes a tasting event are they acting too much like a taproom?
This post was edited on 2/10/17 at 12:41 pm
Posted by colorchangintiger
Dan Carlin
Member since Nov 2005
30979 posts
Posted on 2/10/17 at 12:41 pm to
quote:

I don't think this is coming from distributors... they still get to be the middle man for 90% or more of the in-state beer (minus brewpubs) and 100% of anything from outside of Louisiana, and that hasn't changed in several years. Plus the restrictions on how they can and can't distribute their allotments can't be something that makes them happy.


Not to mention it promotes and builds fan bases for the beers they distribute without them having to do a thing.
Posted by TH03
Mogadishu
Member since Dec 2008
171037 posts
Posted on 2/10/17 at 12:42 pm to
quote:

Sure, except now the distributors are doing it, not the breweries.


Lines get kind blurred. Producer pays for it and does it under the distributors name. I can only speak to the wine world, but the big boys certainly call the shots.
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
101920 posts
Posted on 2/10/17 at 12:43 pm to
quote:

If a retailer promotes a tasting event are they acting too much like a taproom?


Probably so.
Posted by colorchangintiger
Dan Carlin
Member since Nov 2005
30979 posts
Posted on 2/10/17 at 12:55 pm to
quote:

Saying that Specific Local Restaurant will be serving BBQ on Thursday, or that a band called Insert Band Name Here will be playing Sunday night, or that Local Yoga Company will be hosting yoga next Wednesday... not cool.


Not cool as in you personally disapprove, or not cool as in illegal?
Posted by No8Easy2
& ( . ) ( . ) 's
Member since Mar 2014
11666 posts
Posted on 2/10/17 at 12:55 pm to
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
101920 posts
Posted on 2/10/17 at 12:56 pm to
quote:

Not cool as in you personally disapprove, or not cool as in illegal?


Not cool as in currently deemed illegal by the ATC.
Posted by Salmon
On the trails
Member since Feb 2008
83583 posts
Posted on 2/10/17 at 12:58 pm to
I'll use my Soros money that was meant to protest Trump to make those signs and I'll pass them out this weekend

This is more important

Posted by Jax-Tiger
Port Saint Lucie, FL
Member since Jan 2005
24748 posts
Posted on 2/10/17 at 1:03 pm to
quote:

I think so, but most of the growing brands sell distribution rights. I sell some local Texas wines and brands like community and deep ellum are with Ben e Keith I believe as well as selling at the brewery.



What happens here is that small breweries start out self-distributing and then outsource it when/if they get too large to where it becomes a pain in the arse.

Some breweries are just brewpubs, and whenever they have excess beer, it ends up in taprooms in the area. Fatheads is like that. They brew beer and if they can't sell it at their brewpub, they have taprooms that will gladly take a keg or two.

I think that even if the distributors don't like being cut out because a brewery self-distributes, those breweries will eventually decide to sign on with a distributor if they grow. The distributors will eventually get the contract.

In addition, more breweries means that craft beer is growing and that bars/restaurants will make more money. It is shortsighted for retailers to stunt the growth of breweries. Craft breweries are a waive, and bars should view it as an opportunity and ride that wave.

For example, how many bars have seen an increase in business just from Envie, alone? Instead of selling a pint of Bud for $2.50, they are selling a pint of Envie for twice that. Only a very, very small percentage of their clientele is going to drive out to the brewery to buy their Envie.
Posted by More beer please
Member since Feb 2010
45050 posts
Posted on 2/10/17 at 1:18 pm to
quote:

so whats going to happen to the tap room @ tin roof?


Still open, no changes to standard business hours, just can't directly promote any special events.


Then I'm assuming the 1045 sponsored happy hour is over. Just back to a "normal" one
Posted by TH03
Mogadishu
Member since Dec 2008
171037 posts
Posted on 2/10/17 at 1:20 pm to
quote:

What happens here is that small breweries start out self-distributing and then outsource it when/if they get too large to where it becomes a pain in the arse.


Yep. Better to have someone else do it and you can focus on the product.
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
101920 posts
Posted on 2/10/17 at 1:20 pm to
quote:

Then I'm assuming the 1045 sponsored happy hour is over. Just back to a "normal" one


104.5 can promote their happy hour and promote Tin Roof as much as they want. Tin Roof cannot promote 104.5..
Posted by Jax-Tiger
Port Saint Lucie, FL
Member since Jan 2005
24748 posts
Posted on 2/10/17 at 1:21 pm to
quote:

the three-tier system does serve a purpose in preventing the big breweries from strong-arming smaller retailers into only carrying their products.


In today's market, that would be tough to do. Craft beer is, to some extent, immune to that, because taprooms are always seeking the next hot beer - from which ever brewery is releasing it.

If a bar makes and agreement with a distributor to carry only the beers that that distributor carries, then they will lose business. Craft beer is driven by releases and the next big thing. If you are a taproom and your distributor doesn't carry Parish, then you're going to lose a lot of business when that next release of GitM comes out.

Unless one distributor has a monopoly, the taprooms won't want their hands tied like that. The places that sell BMC may be a little more apt to enter those kinds of deals.
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
101920 posts
Posted on 2/10/17 at 1:22 pm to
I agree completely. It's a relic of an older time.
Posted by thegreatboudini
Member since Oct 2008
6453 posts
Posted on 2/10/17 at 1:23 pm to
Posted by LSUGrad00
Member since Dec 2003
2428 posts
Posted on 2/10/17 at 1:24 pm to
quote:

I tend to wonder how much of a push the distributors and their lobbyists are placing on this situation, im sure they're pissed they are missing their cut.


It's not the distributors.

The Craft Brewers Guild and Beer League worked together with representative Jeff Arnold to draft the legislation that inadvertently opened the door for this mess.

All three parties were notified of this potential issue before the bill went to the floor, but the LACBG and Beer League wanted the bill to slip through quietly with no opposition or amendments.

The legislation was very important to the LACBG as it amended state statutes surrounding direct sales. This is the legislation that allowed breweries to sell 250BBLs per month or 10% direct, whichever is larger, instead of a strict 10% threshold.

Because of the importance of this legislation to craft brewing in Louisiana the problematic language was left in place to be fixed another day.
Posted by Jax-Tiger
Port Saint Lucie, FL
Member since Jan 2005
24748 posts
Posted on 2/10/17 at 1:26 pm to
quote:

quote:
What happens here is that small breweries start out self-distributing and then outsource it when/if they get too large to where it becomes a pain in the arse.


Yep. Better to have someone else do it and you can focus on the product.


Absolutely. But in beginning, they need the distributor's cut to reinvest in the business in order to expand. They just load their beer into a van and go around to local taprooms and deliver the beer. That's hard to do when you get larger and your market includes cities that are 3-4 hours drive away. By then, you can afford to hire a distributor.
Posted by fightin tigers
Downtown Prairieville
Member since Mar 2008
73681 posts
Posted on 2/10/17 at 1:26 pm to
quote:

104.5 can promote their happy hour and promote Tin Roof as much as they want. Tin Roof cannot promote 104.5..


How can budweiser promote the Superbowl on cans or boxes then?

Aren't they promoting a special event that requires an additional entry fee to get access to their products inside the gate?
Posted by More beer please
Member since Feb 2010
45050 posts
Posted on 2/10/17 at 1:26 pm to
Well thats just fricking stupid.
Posted by Cap Crunch
Fire Alleva
Member since Dec 2010
54189 posts
Posted on 2/10/17 at 1:31 pm to
ATC should be disbanded. That is utterly ridiculous.
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