Missouri Football's Memorial Stadium To Be Renamed After Corporate Sponsor

The University of Missouri announced this week that it is moving forward with securing corporate naming rights for Memorial Stadium.

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COLUMBIA, Mo. – Mizzou Athletics is moving forward with securing corporate naming rights for Memorial Stadium, the historic home of Mizzou Football for nearly a century, as part of a broader revenue strategy to strengthen the department's long-term competitiveness in the Southeastern Conference and nationally. The initiative comes at a pivotal moment as Mizzou prepares to celebrate the stadium's 100-year anniversary in 2026 with the opening of the newly constructed north concourse as part of the transformational $250 million Memorial Stadium Centennial Project.

Mizzou Athletics has engaged Intersect Partners, a nationally experienced firm in sports property sales, to help identify potential naming rights partners whose values, brand identity and vision align with the University of Missouri and Mizzou Athletics. Mizzou Deputy Director of Athletics Eric Morrison is leading the process alongside Intersect Partners, who will coordinate their efforts with Mizzou Sports Properties.

"This is another incredible opportunity to position Mizzou Athletics for the future," Mizzou Director of Athletics Laird Veatch said. "Memorial Stadium enters its second century as college athletics continues to evolve rapidly. Securing naming rights reflects our 'Will to Win,' which includes a commitment to investing aggressively in our ability to recruit, retain and compete to win championships, while also being thoughtful and intentional in honoring our past."

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