Dating website swiped married officer’s Facebook selfie to use in online ads

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A London-based company ripped off a married Florida cop’s photo to promote a dating website for men and women in uniform, leaving him “furious” amid unexpected questions from friends — and his wife, according to a new lawsuit.

David Guzman, a police officer for the Golden Beach Police Department, claims NSI Holdings Limited — which owns several online dating sites, including Cupid.com and UniformDating.com — stole a personal Facebook photo from the officer’s private account and then misappropriated the image on its website that aims to connect “men and women in uniform, and those who admire them,” the South Florida Sun-Sentinel reports.

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“Bulletproof vest?” the ad reads. “Nah, it’s all muscle.”

Guzman claims he was blindsided in April 2018 when several acquaintances starting noticing the photograph on Instagram and Facebook advertisements for UniformDating.com, according to the lawsuit.

Then his wife started asking “why his photograph was on a dating service advertisement,” prompting the married father to say he had no idea, the lawsuit claims.

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A “furious” Guzman then contacted the company to demand that his snaps be removed immediately, but NSI Holdings demanded that he provide proof of his identity before taking them down.

“He is a married man and respected member of his community who has been caught with a profile on an online dating website,” according to the filing, which claims the company removed Guzman’s photo days after his request.

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