play calling on 1st. downs in the 2nd half

I thought crowton lined us up in the "I" and ran it streight up the big arse middle too much on 1st down in the 2nd 1/2.Anyone else see it this way ?? It put us in 2nd and long lots of times.I think the play calling did improve some .I would like to see run plays on first down out of some formation other than the "I" .If no other reason than too keep the other teams from just sticking 8 in the box