re: Luke Fickell is our best choice.

You never know what other factors may come into play that the public does not know about.

Does he like his AD?
Is he having any issues with getting facilities etc that he desires?

He's just like everyone else when they are thinking of pursuing another job, sometimes what pushes you out the door is having a boss you can't stand or coworkers that drive you nuts.

On the other hand if he loves the place and they have a "give Luke whatever he wants" relationship then more money may not be enough.