re: Question about recruiting pressure on local Kids?

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where does most of that pressure originate (family & friends of a recruit, etc)??

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All of the above. When your entire family and all your friends are die-hard fans of a particular team, and you are supposed to be the "chosen one" who has been put on this earth to go be a star for that team when the time comes, kids will certainly feel that pressure--even if there's not necessarily anyone actively saying to them "you better go to X school!". It's just a general atmosphere--imagine if you knew that everyone in your life was not just paying close attention to a big decision that you had coming up, but was actively rooting for a particular outcome--that shite would weigh on anyone.

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is it extremely common for recruits to end up selecting the home school Primarily to avoid feeling like they let those around them down?

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Probably not *consciously*, but I guarantee that it plays a big factor.