re: Georgia-based apparel business poised to be first to pay UGA athletes

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Can someone explain to me how these NIL "partners" arent going to be anything other than a primitive front for boosters just to syphon money to players out in the open, instead of under the table?

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In some states the law says it cant be from a booster or affiliate of the athletic department, but obviously there's workarounds.

I guess the question is, why does it even matter? Why try to block adults from going out on their own and getting paid for their own likeness?

LSU Football and football fans are not shy about saying it is like a business that is separate from the University.