re: Have you watched The Social Dilemma

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Basically, machine learning algos curate more than adds. They try and pick out news stories we are interested in as well as taylor search results using these data. It’s gotten to the point where most of our news feeds are dominated by media and info that meets our confirmation bias. The psychological ramifications are problematic for people that don't realize that social media and personalization services will create an echo chamber.

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Therein lies the story. Not only is it trying to tailor news and viral bullshite being pushed in your face, it's trying to piss people off and get them all riled up.

In 100 years, social media is going to be regarded as the "Assasination of Franz Ferdinand" moment that started the race war.