re: What has happened to HBO?

quote:

---

“It’s going to be a tough year,” Mr. Stankey said. “It’s going to be a lot of work to alter and change direction a little bit.”

---

quote:

---

Continuing the theme, he added: “I want more hours of engagement. Why are more hours of engagement important? Because you get more data and information about a customer that then allows you to do things like monetize through alternate models of advertising as well as subscriptions, which I think is very important to play in tomorrow’s world.”

---

quote:

---

Mr. Stankey also said that the network’s number of subscribers — 40 million in the United States, out of 142 million worldwide — was not going to cut it. HBO will have to find a way “to move beyond 35 to 40 percent penetration to have this become a much more common product,” he said, referring to its current market size.

---