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Message
re: The demise of Harley Davidson
Posted on 5/20/20 at 9:36 am to Darth_Vader
Posted on 5/20/20 at 9:36 am to Darth_Vader
quote:
Basically it boils down Harley has for years priced themselves out of their core customer demographic.
What’s the demographic?...
2
Posted on 5/20/20 at 9:40 am to GeorgeTheGreek
quote:
What’s the demographic?...
Harley's resurgence was on the wave of yuppies, weekend warrior types in the late 80s and 90s.
Posted on 5/20/20 at 9:43 am to GeorgeTheGreek
quote:
Basically it boils down Harley has for years priced themselves out of their core customer demographic.
What’s the demographic?...
Working, blue collar, middle class guys. And I’m not taking just bikers. There’s a whole lot of guys and girls who buy and ride motorcycles. A lot of them would love to own a new Harley. But that isn’t realistic to many of them when a new Harley cost as much or even more than their car or truck and there are many other motorcycle options to be had for a fraction of the price of a Harley.
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