re: Whose got a Rolex?

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The brand definitely has some cred, but I am not sure there is a 100% unbroken line from past to present -

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I think there was a maybe decade long period when they were not producing anything after the Maggi family bought it from Von Buren. It is still a family-owned Italian company with production done in the Jura region of Switzerland. They have more diver cred than the majority of watches in the price range. In the 60s and 70s they made cases for many of the bigger manufacturers and the Maggi family that owns it now was their distributor so they had a connection with the brand long before the purchase.