re: Someone tell me what the lure of Star Wars is when 6/9 of the movies suck

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Every boy in the late 70s and early 80s had a crap load of Star Wars stuff growing up. I don't know if a generation growing up has had a pop culture reference that compares.

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That is exactly right. Think of it this way, as much as kids are into XBox and Playstation these days, that's how little kids were with Star Wars toys and the movies. Those little kids are now in their 40's/50's. That's a few generations worth of passing down the torch to the young ones, and them to their young ones.

It's kind of hard to have grown up with something that huge, and to not get excited about the idea of a new movie coming out, even though we all know it will more than likely suck.