re: Do kids still wear Abercrombie and Fitch?

quote:

---

Good brand that lost its way

They used to sell really good clothes.

---

They actually still do. As mentioned by a few others, the quality is very good.

A&F just isn’t nearly as popular as it was in the late 90s and early 00s. They also market to a slightly different demographic, and their brand strategy has changed since that weird dude with too much plastic surgery was ousted as ceo. Its not the exclusive brand it used to be.