re: The Target App Price Switch

Logically it makes sense stuff in a store should cost more, but the economic reality is different. Having inconsistent prices is a dangerous game (that's a big reason K Mart failed) especially when people will pay more for the convenience of online shopping.

Carrying the same logic forward, if the stores are just an additional cost to the consumer, Target should scrap the stores completely and just sell online (but then their whole "elite" shopping experience disappears). At a minimum, the price discrepancy discourages in store shopping, which is undoubtedly not good for their retail business.