re: Marion Hammer says YETI is full of shite.

As someone who is currently going through the process of launching a business, doing the market research and identifying my customer base, I'm extremely surprised at how very little Yeti seems to know about it's customer base. Their target demographic is not the blue haired hipster, or alphabet crowd. It's a luxury item marketed to the outdoorsman. It doesn't take a marketing genius to figure out your core demographic is also very pro 2nd amendment and NRA. Why in the name of hell would you alienate them?