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re: Did Yeti just accuse the NRA of melting like a bitch?
Posted on 4/23/18 at 8:03 pm to Green Chili Tiger
Posted on 4/23/18 at 8:03 pm to Green Chili Tiger
I don’t buy $400 coolers to keep my beer cold for 2 weeks.
However, someone at the Yeti marketing/sales team should have had the situational awareness to know “hey guys, let’s postpone this realignment for 12 months with regards to the NRA because it’s going to be misinterpreted right now.”
No one did that, clearly. Yeti should consider what it’s marketing team is actually doing with their time.
However, someone at the Yeti marketing/sales team should have had the situational awareness to know “hey guys, let’s postpone this realignment for 12 months with regards to the NRA because it’s going to be misinterpreted right now.”
No one did that, clearly. Yeti should consider what it’s marketing team is actually doing with their time.
2
Posted on 4/23/18 at 8:06 pm to cokebottleag
Agreed . They definitely underestimated how stupid their customer base is. But to their credit, their customers pay $400+ for a cooler.
Posted on 4/23/18 at 8:22 pm to cokebottleag
quote:
However, someone at the Yeti marketing/sales team should have had the situational awareness to know “hey guys, let’s postpone this realignment for 12 months with regards to the NRA because it’s going to be misinterpreted right now.”
Let's be honest here. Their marketing/PR team is almost certainly NOT populated by incompetents. As such, the idea that no one in the room thought of the potential issue they might run in to is silliness. I'm not arguing that the reaction is correct, simply that the reaction was 100% predictable.
Given that reality, the idea that this realignment occurred with a bunch of Yeti people blissfully unaware doesn't pass the smell test.
What DOES pass the smell test is a bunch of PR people trying to figure out how to cut ties while having a plausible justification.
Regardless, this is a spectacular PR failure that was so avoidable it isn't even funny.
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