re: Lafayette radio won’t let it go

quote:

---

As for the radio station...that''s how they raise audience, advertisers and revenues.

---

Part of what I do is media buying. If you think Schultz catering solely to the malcontent USL portion of folks who listen to that morning show, or 103.7 in general is not also alienating that VERY LARGE portion of LSU fans who live and own businesses here in Acadiana, you're wrong. This has always been a miscalculation by local media...not understanding that even in Lafayette LSU fans outnumber USL fans by a large number. It's caused me to move on from running ads with multiple media outlets. I'm looking at you, Daily Advertiser who is owned by Gannet who thinks it's smart to pay Glenn Guilbeau to be the LSU beat reporter...

I can't wait for my next phone call with Ben Love when he calls asking to run spots and I remind him of this nonsense...