re: Do you do elf on a shelf? When did this really start?l

My daughter just turned 4, and she looked for her elf every day for about two weeks. She assumed that because all her friends had one, that she did too, but he hid really well. Wife picked one up last week. Her excitement level when she found him for the first time was worth it. I'm sure the shine will wear off, but she loves to wake up and go find the elf.