NFL got exposed.

There were exposes back in 2014 that the NFL doesn't raise jack shite for breast cancer...

But they sell stupid pink jerseys to women and pocket the cash.

In the NFL's case, too, there are some clauses written in fine print. Their website claims that, at retail, 100 percent of the NFL's proceeds from Pink October product sales go to the ACS. But that does not mean if you buy a $100 shoe from NFLShop.com, ACS gets $100. If you're buying any pink products from the official shop, the wholesaler, distributor, and retailer give 0 percent of their shares to ACS.

In fact, the NFL's claim of 100 percent proceeds from auction and 100 percent proceeds from retail has translated to an average of just $1.1 million every year since they partnered with ACS six years ago.

That's less than .01 percent of the approximately $10 billion the league made in revenue last year. And almost five times less than what ACS' other partners, such as Walgreens, manage to donate to the same program—a program that, again, gives zero dollars to cancer research.

The month-long campaign that paints everything from player's shoes to fields to penalty flags pink, doesn't actually result in a single dollar donated to breast cancer research. Yup, not a penny.

"The money that we receive from NFL has nothing to do with our research program," ACS spokeswoman Tara Peters told VICE Sports

This is how it works: The NFL donates proceeds from its awareness campaign, auctions, and the NFL Shop to the American Cancer Society (ACS), which in turns uses that money to increase awareness, education, and screenings for women over 40.

NFL's A Crucial Catch campaign's public health message, "Annual Screening Saves Lives," highly misinformative.

"The NFL has no business providing medical advice to women that is outdated, unproven, and misguided."

This post was edited on 10/8/17 at 5:20 pm