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re: The Roto Molding Process
Posted on 9/21/17 at 9:48 am to LATiger90
Posted on 9/21/17 at 9:48 am to LATiger90
quote:
if you ever wondered why yeti is more expensive than K2, RTIC, it's because they have more material used during their roto molding process, creating more cycle time, reducing production rates,
While that may be, the cost is negligible in comparison to the pricing difference.
Yeti's cost more simply because of branding/marketing and product placement. They are a premium cooler and priced it at a rate for a perceived value based upon their marketing campaigns.
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