re: Switch at College Dr Walmart

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Nintendo is experiencing Switch shortages due to low supply of critical components, like memory chips that store data and liquid-crystal displays, which Apple is gobbling up for its own products, The Wall Street Journal is reporting, citing sources who claim to have knowledge of the problem. Those sources told the Journal that strong consumer demand for Apple's existing iPhone 7 line of devices, as well as work on upcoming handsets from the technology giant, leave little supply for other companies, like Nintendo.

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The WSJ reports that the games company has limited its sales target for the year to 10M, though it really wants to make double that. Nintendo has told suppliers and assemblers it hopes to make nearly 20 million units of the Switch device in the year ending March 2018, people involved in the discussions said. Though the company’s official sales target for the year is 10 million, strong demand suggests it can sell many more—if it can make them. The problem is an industrywide capacity shortage for components used in smartphones, computer servers and other digital devices. These include the NAND flash-memory chips that store data, liquid-crystal displays and the tiny motors that enable the Switch’s hand-held controllers to imitate the feel of an ice cube shaking in a glass.

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