re: I think my I phone is listening to my conversations

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Ya big dummy. It's not constantly recording.

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These voice assistants aren't good at telling the difference between you and a recording yet, that's why podcasts and infamous TV commercials can set them off. I do think in the future they'll be doing this kind of processing, and Amazon had pretty blatantly introduced an always on active listening device into homes, but the tech is just not there yet. They still do the processing in the cloud and if they were constantly sending unexpected data back to the mothership somebody would have noticed and started a shite storm already.

Google's autocomplete has been spookily accurate for years even before everyone had a mic in their pocket. As has already been pointed out, you people are not nearly as unique as you think you are and you are likely not the first person in your area to ask google about the game that everyone is watching or the star of a movie that you watched not completely at random, but probably because NetFlix recommended it to you just like they recommended it to a bunch of other people.

They also let advertisers target "like" audiences. So you don't even have to search something to get an ad, you just have to have a profile close enough to someone that did do a search or bought a product to see an ad that your doppleganger triggered, not you.