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re: Hyundai's Genesis will now be an all new luxury brand. First model: The G90

Posted on 8/24/16 at 2:35 pm to
Posted by Janky
Team Primo
Member since Jun 2011
35957 posts
Posted on 8/24/16 at 2:35 pm to
quote:

potential buyers


There is a difference between being to buy and being able to afford, which was my point.
Posted by LNCHBOX
70448
Member since Jun 2009
84376 posts
Posted on 8/24/16 at 2:36 pm to
quote:

There is a difference between being to buy and being able to afford, which was my point.


Pretty sure the car manufacturers don't care how the vehicle is bought. Take your hair splitting to the money board.
Posted by UpToPar
Baton Rouge
Member since Sep 2008
22177 posts
Posted on 8/24/16 at 2:40 pm to
This is probably a good move based on the "$65K for a Hyundai?!?" replies in here.

If they keep producing quality luxury cars, they will shake off the Hyundai stigma.

Plus, most people looking to buy a $50K sedan feel slighted by some "non luxury brand" even if the non luxury sedan is nicer than some of the luxury brand sedans in the same price range. This will help capture that portion of the market after a few years.
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