re: Cliche? Maybe, but Led Zeppelin IV is a fantastic album...

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All due to Jimmy Page's amazing guitar technique and production values

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While I don't think much of Page as a pure technician, particularly not with peers like Jeff Beck, Eric Clapton, during his experimental stage he was as innovative as one gets (and that includes Hendrix, Sky Dog, any of them) - AND had the ability to translate his musical ideas in an expressive, artistic way despite the fact he was in a commercially successful, "corporate" rock band. Which is why there are legions of Zeppelin fans to this day.

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his production

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No question this was the "secret" (if there is one) to Zeppelin's sound. It was 100% Page's vision and effort on the production side that made it all possible. While Plant's lyrics and vocal delivery style, JPJ's facility with anything that makes music and Bonham's practically unparalleled combination of power (rock) and finesse (jazz) on the kit made for fantastic ingredients, Jimmy Page was the chef.