re: Under Armour... I'm thinking this is a must own stock. Any thoughts?

I don't work in the industry, but I follow it closely as It is my passion and I have been networking in apparel/footwear for a few months. Nike is the leader by a long shot in footwear. Doesn't matter if it's running shoes, basketball shoes, casual shoes, etc. they just make such a quality and trendy product when it comes to footwear. Under Armour has tried and continually failed to catch up. I really don't see them ever denting Nike's footwear revenues.

I would challenge you on the apparel side. Under Armour's product, in my opinion, is superior in regards to textiles. Their collared shirts and performance shirts look and feel better. I see kids everywhere wearing them. I've never seen anyone under 15 wear a Nike polo, they all wear UA polos. Nike does dominate the licensed apparel and team apparel market though.