re: How would an NFL team in London even work?

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Under current UK rules, athletes aren't just taxed on the income earned while playing in the UK. The UK also gets a cut of the athletes' world wide income (endorsements) at a tax rate that reaches 50%.

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Perhaps there is a special case for athletes, but I believe you can be taxed under what they consider a remittance basis:

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If an individual elects to be taxed on the remittance basis, they will be subject to UK tax on:

UK source income and the proceeds from gains on assets situated in the UK; and
non-UK source income and the proceeds from gains on assets situated outside the UK only to the extent that the income or proceeds are remitted to or used in the UK.
The remittance rules are fairly complex, but in simple terms income or gains are remitted to the UK when the funds are transferred into the UK or used to pay for goods or services in the UK.

It is necessary to elect for the remittance basis to apply. This election must be made on an annual basis on the individual’s UK tax return.

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