re: Does anyone really have "Southern Pride"?

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In contrast to this, I know some Northerners who hate being called sir or ma'am, and it had zero to do with age.

I've heard it is something to do with opinions of the military protocol spanning generations. Not sure if that is true.

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Spent the first half of my life in the northeast. No one there uses/respects/is taught "ma'am" or "sir." They hear it so infrequently, when they do hear it used, they think you're fricking with them/are being sarcastic.