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re: Why is TV coverage of golf Majors not comprehensive?

Posted on 4/10/15 at 9:45 am to
Posted by ironsides
Nashville, TN
Member since May 2006
8153 posts
Posted on 4/10/15 at 9:45 am to
quote:

The Masters Committee does whatever the frick it wants. ESPN would gladly play wall to wall coverage if allowed. Augusta wants it to start at 2. They get they want.


Meh, keep in mind that ESPN gets paid for the number of viewers, in terms of thousands. look @ the demographic of golf fans. You need ~142k viewers for an entire hour to generate $100k in advertising revenue.

So while some folks will take the afternoon off to see the Masters, or take a late lunch, the majority of viewers that watch the masters are working during that time slot, or to get enough viewers en masse to cover the costs of broadcasting it vs. doing whatever the frick ESPN has on it.
Posted by ShamelessPel
Metairie
Member since Apr 2013
12723 posts
Posted on 4/10/15 at 10:14 am to
quote:

Meh, keep in mind that ESPN gets paid for the number of viewers, in terms of thousands. look @ the demographic of golf fans. You need ~142k viewers for an entire hour to generate $100k in advertising revenue.

So while some folks will take the afternoon off to see the Masters, or take a late lunch, the majority of viewers that watch the masters are working during that time slot, or to get enough viewers en masse to cover the costs of broadcasting it vs. doing whatever the frick ESPN has on it.


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