re: Dunkin' Donuts replaces the "eternal flame" with coffee.

I'm not going to comment on the fans right to be offended or not because I don't really care or have an opinion. I'm not a Liverpudlian and I have no link to Hillsborough so my perspective doesn't really matter.

What I think would bother me from the club's perspective is that a global marketing partner didn't take the time to understand the club enough to anticipate that it could blow up in their faces.