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re: UnderArmour buys Endomondo and MyFitnessPal...

Posted on 2/23/15 at 10:22 am to GFunk
Posted by euphemus
Member since Mar 2014
536 posts
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Posted on 2/23/15 at 10:22 am to GFunk
$475/120 = $3.95 acquisition cost per user. As long as they can generate profits to cover that and can keep a critical mass of customers, they will be fine.
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