re: Chimes East beer menu

quote:

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Not because printing a beer menu is hard or costly for them.

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Worked in a beer bar. Editing and printing beer menus daily was a pain in everyone's arse and a waste of paper. Eventually, we just stopped. We'd print a handful every week, but it was never up to date because beer changed hourly. This is why screens were installed.

I agreed with you that a paper menu is nice to have, especially when you're dining in and at a regular table. But I certainly don't fault them for making the switch. Sure, editing and printing menus for each table isn't THAT hard in theory. But I definitely understand wanting to eliminate that from the amount of opening/closing work that is done each day. Updating BeerMenus is akin to visiting Facebook. Updating a document and re-printing and re-distributing is a pain.

"Rotating beer" inserts are okay, but it is still printing and distributing something new every day.. even if it uses less paper.

Like I (and someone else) said, the people who give a shite about beer are already using BeerMenus. They're either looking before they even leave their house.. or they're going over to the bar area to take a look. BeerMenus is very common and anyone who cares enough about beer is familiar with it. Someone unfamiliar with it is probably going to order whatever the server recommends anyway. Keep in mind: Chimes printed menus never had descriptions, so the occasional beer drinker is essentially choosing a beer by its catchy name when they view the paper menu.

On BeerMenus, you click on the beer and get a full description (just tested it out to make sure).