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re: Apple's Share of Mobile Phone Profits Rises to 93% on iPhone 6 Launch
Posted on 2/11/15 at 8:20 am to Superior Pariah
Posted on 2/11/15 at 8:20 am to Superior Pariah
until recently they outsourced most of their marketing. Also, what apple spends in marketing pales in comparison to samsung.
Apple marketing budget the past 3 years:
FY2012 $1.0 billion
FY2013 $1.1 billion
FY2014 $1.2 billion
Apple spent 0.6% of sales on advertising in its fiscal 2014. This is a new low.
Where as Samsung has been spending over $4 billion a year in advertising, 4x more than Apple.
Ahh, the old Apple tricks consumers into buying their products angle. It couldn't possibly be that a majority of people prefer Apple and iOS over HTC and Android. Let's look at some tech reviews shall we?
Verge iPhone 6+ score: 8.7
Verge iPhone 6 score: 9.0
Verge HTC One score: 8.5
Engadget iPhone 6+ score: 87
Engadget iPhone 6 score: 90
Engadget HTC One score: 87
Let's look at Geekbench scores (higher is better):
Singlecore:
iPhone 6+: 1606
iPhone 6: 1612
HTC One: 911
Multicore:
iPhone 6+: 2876
iPhone 6: 2885
HTC One: 2675
So yeah, "much superior" . Now, I'm getting fed up with some of Apple's shite, but to say the M8 is "much superior" really shows your Android bias.
Apple marketing budget the past 3 years:
FY2012 $1.0 billion
FY2013 $1.1 billion
FY2014 $1.2 billion
Apple spent 0.6% of sales on advertising in its fiscal 2014. This is a new low.
Where as Samsung has been spending over $4 billion a year in advertising, 4x more than Apple.
quote:
This has got to be a huge part of it. HTC makes a much superior phone and has 0% share? WOW
Ahh, the old Apple tricks consumers into buying their products angle. It couldn't possibly be that a majority of people prefer Apple and iOS over HTC and Android. Let's look at some tech reviews shall we?
Verge iPhone 6+ score: 8.7
Verge iPhone 6 score: 9.0
Verge HTC One score: 8.5
Engadget iPhone 6+ score: 87
Engadget iPhone 6 score: 90
Engadget HTC One score: 87
Let's look at Geekbench scores (higher is better):
Singlecore:
iPhone 6+: 1606
iPhone 6: 1612
HTC One: 911
Multicore:
iPhone 6+: 2876
iPhone 6: 2885
HTC One: 2675
So yeah, "much superior" . Now, I'm getting fed up with some of Apple's shite, but to say the M8 is "much superior" really shows your Android bias.
This post was edited on 2/11/15 at 8:43 am
Posted on 2/11/15 at 9:54 am to colorchangintiger
quote:Is this across all product categories?
Where as Samsung has been spending over $4 billion a year in advertising, 4x more than Apple.
Posted on 2/11/15 at 12:14 pm to colorchangintiger
quote:
colorchangintiger
How about you compare the HTC One to the Iphone 5S which was out when the One was released? To compare a phone that has been out for years with one that was just released months ago, isn't apples to apples.
I agree that iOS is a huge reason why people buy Apple products. My wife will not even consider an Android phone.
As far as the advertising side of things, I was saying that Apple is much better at it than anyone else, not that they spend more than anyone else. There's a difference.
This post was edited on 2/11/15 at 12:16 pm
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