re: Apple's Share of Mobile Phone Profits Rises to 93% on iPhone 6 Launch

until recently they outsourced most of their marketing. Also, what apple spends in marketing pales in comparison to samsung.

Apple marketing budget the past 3 years:

FY2012 $1.0 billion
FY2013 $1.1 billion
FY2014 $1.2 billion

Apple spent 0.6% of sales on advertising in its fiscal 2014. This is a new low.

Where as Samsung has been spending over $4 billion a year in advertising, 4x more than Apple.

quote:

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This has got to be a huge part of it. HTC makes a much superior phone and has 0% share? WOW

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Ahh, the old Apple tricks consumers into buying their products angle. It couldn't possibly be that a majority of people prefer Apple and iOS over HTC and Android. Let's look at some tech reviews shall we?

Verge iPhone 6+ score: 8.7
Verge iPhone 6 score: 9.0
Verge HTC One score: 8.5

Engadget iPhone 6+ score: 87
Engadget iPhone 6 score: 90
Engadget HTC One score: 87

Let's look at Geekbench scores (higher is better):

Singlecore:
iPhone 6+: 1606
iPhone 6: 1612
HTC One: 911

Multicore:
iPhone 6+: 2876
iPhone 6: 2885
HTC One: 2675

So yeah, "much superior" . Now, I'm getting fed up with some of Apple's shite, but to say the M8 is "much superior" really shows your Android bias.